• One Solution Doesn't Fit All
    We Are Different!
    Every market and industry has their own challenges. One aspect of our services
    that differentiate us from competition is our specific market expertise
    and focus on value-added products and services.
  • We Don't Wait for Markets to Turn
    We Anticipate!
    We drive growth for our clients by enabling commerce around the world
    with focus on delivering innovative, comprehensive, secure and scalable
    solutions which allow merchants to streamline their business.
  • The New Generation of Smart, Customer
    Engaged Point of Sale
    We Build Smarter
    Aptito is an all-in-one digital POS solution that offers
    the most complete package of features to bring your
    establishment into the digital age.

Welcome to Net Element
A technology-driven group specializing in mobile payments and value-added transactional services.
The company is strategically positioned for growth in emerging countries and the United States.

We Love Facts

Bankcard regional volume growth 2013

  • 8.1% USA
  • 11.3% Europe
  • 16.6% Asia & Middle East
  • 18.8% Latin America

Global mobile POS systems shipment

  • 9 million 2013
  • 12 million 2014E
  • 18 million 2015E
  • 25 million 2016E

US consumers who have used mobile phone for their purchases is growing

  • 19.3%2011
  • 33.9%2012
  • 36%2013
  • 39%2014E

Innovation. Experience. Confidence. Growth

Our mobile payments and value-added transactional platforms add convenience to mobile phone users lives, allowing them to conduct commerce transactions right from their mobile device, as well as other alternative to cash payment methods. At the same time, our online and offline payment capabilities allow merchants to transact business anywhere and anyhow.

Latest news

March 31, 2015

Net Element Reports 2014 Annual Results and Provides Strategic Update

March 30, 2015

Net Element Schedules Conference Call to Discuss 2014 Financial Results

March 25, 2015

Net Element Launches Joint Venture to Focus on GCC States and India

Key products and services

Restaurant mPOS solution
Aptito’s All-In-One Digital Solution offers the most complete package of features to bring food and beverage industry into the new age. Our digital menus and kiosks offered on the iPad are easy to customize and seamlessly integrate with our full-featured Point-of-Sale (POS) system and smartphone app. It’s never been easier to interact with your customers, manage your restaurant remotely, and flat out increase your profitability! Product site.
Payment platform
Every second of every day, Unified Payments makes payment transactions secure, fast and easy for our merchants and their customers. Our clients can accept Visa ®, MasterCard ®, AMEX ®, Discover ®, debit and gift cards, Apple Pay ® with our state-of-the-art EMV complaint POS terminal with NFC capability. Our tailored E-commerce solution helps our merchants to engage in online sales safely, keeping possible risks under control. Product site.
Reports and analytics
Unified Payments Insights is an online business dashboard that gives merchants a 360 degree view of their business. With UP Merchant Insights, merchants are able to compare current revenue, online reputation, and social media activity to their past performance and similar businesses in their area. They can also see what their customers are saying about their business across Yelp, TripAdvisor, Foursquare, OpenTable, Facebook, Twitter and many more all in one simple, easy to use dashboard.
Social donation platform
Process Pink is one of the leading providers of credit and debit card-based payment processing services in the United States. There is something deep within us that seeks to make a difference in this world. A need to leave a footprint and know that someone's life has been made better because of what we do. We have no doubt that a higher power planted this desire into the hearts of all of us at Process Pink who collaborate on many different levels to donate to leading national charities. Product site.
Sales & Risk Management
Sales Central is our comprehensive back office solution for Independent Sales Organization. Our merchant underwriting and boarding process is seamless and paperless. Our ISOs are equipped with merchant pricing, residuals calculation and risk management modules, which take care of most of their day-to-day operations. Our ISOs can manage your profit by using multi-level, single-click, drill-down navigation to pricing, detail, summary and statement information.
SMS billing
TOT MONEY is a mobile payment processor and mobile commerce provider that facilitates the payment, aggregation and distribution of mobile transactions. Our clients include wireless carriers, content providers and merchants. We offer the most profitable rates, broad array of settlement or clearing settlement on any working day on a client's request, as well as flexible interface that allows projecting and creating any kind of SMS or WAP services. Product site.

Payments from Start to Finish
A suite of APIs and connectors that power commerce for businesses of all sizes.


Combines e-commerce, offline, POS, comprehensive back office tools, mPOS, credit scoring and customer interaction all in one powerful PaaS technology.

Digital Solution

Cloud-based solution that is accessible from anywhere at anytime. All applications are linked together for seamless and effective way of doing business.


End-to-end encryption of cardholder data upon swipe. Tamper resistant hardware ensuring reader integrity..

Our Team
Each of our corporate officers brings a unique blend of leadership, vision, experience and creative energy to the company.

Oleg Firer - Chief Executive Officer and Director

As Chief Executive Officer at Net Element, Mr. Firer is responsible for the overall vision, strategy and execution of company's mission of powering global commerce. Before taking on his current position, Mr. Firer served as Executive Chairman of Unified Payments and has led the company from its inception until its acquisition by TOT Group in April of 2013. Under his leadership, Unified Payments' revenues grew by 23,646% over 3 year period and the company was ranked as #1 fastest-growing company by Inc. Magazine in 2012. Prior to Unified Payments, Mr. Firer held senior executive positions in private equity, payment processing, wireless communications and technology companies. Mr. Firer was recognized by Forbes as one of the 5 Incredible Enterpreneurs and by Business Leader Magazine as a Top Enterpreneur in South Florida, named by Poder Magazine as one of the Most Influential People in Miami and recognized by Inc. Magazine as the founder of the fastest-growing private company in 2012. Mr. Firer serves as a board member of Net Element, TOT Group's parent company and a member of the Electronic Transactions Association (ETA) Mobile Payments, ISO Practices and Risk, Fraud & Security committees. Mr. Firer supports the initiatives of the Firer Family Charitable Foundation, the charitable family fund focused on helping families and children in need.

Jonathan New - Chief Financial Officer

Mr. New has been Chief Financial Officer of the Company since October 2, 2012.  Mr. New was Chief Financial Officer of the Company’s predecessor, Net Element, Inc., from March 10, 2008 until October 2, 2012.  From 2001 to 2003, Mr. New was Chief Operating Officer of Ener1, Inc.  From 2004 until it was sold in 2006, Mr. New owned and operated Wholesale Salon Furniture Corp.com, which imported and distributed salon equipment.  Thereafter, until joining Net Element, Inc., Mr. New provided services to public companies on a variety of corporate accounting, reporting and audit related issues.  Prior to joining Ener1, Inc. in 2001, Mr. New held controller and chief financial officer positions with companies including Häagen-Dazs, Virtacon (a web development company), RAI Credit Corporation and Prudential of Florida.  Mr. New obtained his BS in Accounting from Florida State University and began his career with Accenture.  He is a member of the Florida Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.

Steven Wolberg - Chief Legal Officer and Secretary

Steven Wolberg has been Chief Legal Officer and Corporate Secretary of Net Element since April 16, 2013.  Mr. Wolberg oversees the company's global legal affairs and manages a team of in-house attorneys in the United States, Russia and Commonwealth of Independent States.  He has in depth experience in the legal, real estate and payments sectors and has been key in identifying, negotiating and structuring strategic acquisitions, investments and partner alliances.

Mr. Wolberg served in various capacities with Acies Corporation from approximately January 2009 until December 2012, including Chief Strategy Officer.  Mr. Wolberg served as Chief Counsel and Vice President of Corporate Development for Mascot Networks in Cambridge, Massachusetts from January 2000 to September 2001.  Since September 1996, Mr. Wolberg has served as president of Oakland Properties, Inc., a real estate development company.  From February 1993 to December 1994, Mr. Wolberg served as an attorney in the real estate and corporate divisions of Brown and Rudnick in Boston, Massachusetts.  Prior to that time he practiced as an attorney in Johannesburg, South Africa.   Mr. Wolberg received his Bachelor of Arts from the University of Witwatersrand in Johannesburg, South Africa, his Bachelors of Laws from the University of Witwatersrand, in Johannesburg, South Africa, and his Juris Doctorate from the New England School of Law in Boston, Massachusetts.  Mr. Wolberg is a member of the Massachusetts Bar Association.

Andrey Krotov - Chief Technology Officer

Mr. Krotov has been Chief Technology Officer of the Company since March 1, 2014.  Mr. Krotov joined the Company’s predecessor, Net Element, Inc., on January 4, 2011 and was senior software developer from January 4, 2011 until June 1, 2011 and Chief of Development Department of Net Element Russia from June 1, 2011 until March 1, 2014. From October 2008 through December 2010, Mr. Krotov was employed with Interactive Tribe GmbH, a software development company, as a senior software engineer responsible for the creation of architecture and software development. From April 2007 until August 2008, Mr. Krotov was employed with Artsofte, a software development company, as a software engineer. Throughout his career, Mr. Krotov was responsible for the creation of proprietary intellectual property portfolios and managed local and outsourced teams of software developers. Mr. Krotov has a master degree from Ural State Technical University by specialty "Calculating machines, complexes, systems and networks".

Konstantin Zaripov - General Director of Net Element Russia

Mr. Zaripov is General Director of Net Element Russia and Emerging Markets, with direct responsibility for leadership in Commonwealth of Independent States and Emerging Markets. Prior to his current position, Mr. Zaripov was General Director of WebTransfer, where he led the leading electronic wallet and money redemption company with operations in Russia and United Kingdom. Prior to joining WebTransfer, Mr. Zaripov was a Product Manager at Carphone Warehouse, the UK's leading telecommunication company. Prior to Carphone, Mr. Zaripov held executive positions with start-up companies in the distance educations, online trade, MICE and tourism industries. Mr. Zaripov holds a Master of Business Administration from Lancaster University Management School.

Irina Bukhanova - Chief Financial Officer of Net Element Russia

Ms. Bukhanova is Chief Financial Officer of Net Element Russia and Financial Director of Emerging Markets, with direct responsibility for reporting, budgeting, accounting, operations planning and consolidation into a parent company. Prior to her current position, Ms. Bukhanova was Chief Financial Officer of Groupon Russia, where she led a financial department in Russia and Cyprus. Prior to joining Groupon Russia, Ms. Bukhanova held senior positions at several leading institutions institutions including the Moscow Region Government, Svyaznoy Group, Rocket Bank, PO-Birulewski and Ritzio International. Ms. Bukhanova's formal education includes advanced degrees from the Finance Academy under the Government of the Russian Federation with a Specialization in Financial Management as well as from the Moscow Credit College of the Moscow Department of Education with Specialty in Banking.

Vlad Sadovskiy - President of Merchant Services, TOT Payments

Mr. Sadovskiy is President of Merchant Services at TOT Payments, subsidiary of TOT Group, with direct responsibility for company's Merchant Services business, which includes full responsibility for divisional P&L, new sales development, partner implementation, sales integration and client management. Prior to his current position, Mr. Sadovskiy served as President of Wholesale Division at Unified Payments and President of New Edge Payments. Prior to joining Unified Payments, Mr. Sadovskiy co-found Merchant Processing Services Corp ("MPS") and led it as its CEO. During his tenure as CEO of MPS, he achived 4,500% growth taking the company from a startup to 2008 Inc 500 #29 of the fastest growing private companies in America in just under 5 years. Prior to MPS, Mr. Sadovskiy held various sales and operational positions with companies including First Data Merchant Services, Chase Merchant Services, Concord Payment Systems, IBM and NVS Communications. Mr. Sadovsiky is a member of the Electronic Transactions Association (ETA) ISO Practices committee. Mr. Sadovskiy attended City University of New York - Baruch College.

Dmitrijus Apockinas - President of Global Operations / Tot Group EU

Dmitrijus Apockinas joined our team in April 2014 as a President of Global Operations of TOT Group Europe Ltd (United Kingdom). Mr. Apockinas brings over 20 years of experience in the financial services industry, business and management consultancy. During his 11 years career in banking sector, he has served as a top executive, vice-president, CEO and board member of 3 different banks and 2 mutual fund management companies. Prior to joining our team, in 2011-2014 Mr. Apockinas, as a managing partner of the consultancy firm, has accumulated vast knowledge of alternative payment systems, micro-finance and IT technologies sectors. Mr. Apockinas obtained his BS in Banking and Finance from the Institute of Modern Business in Moscow, Russia and was awarded an MBA degree from the University of Warwick, Coventry, United Kingdom

Eric Kirk - Executive Vice President / Aptito LLC

Mr. Kirk serves as Executive Vice President for Aptito where his responsibilities include leading both the direct and indirect national sales teams. Previously, Mr. Kirk served as the Vice President of Marketing and Sales for Retailcloud, a cloud-based POS solution where he managed the ISO/reseller channel for the firm. In prior positions at Retailcloud, Mr. Kirk was instrumental in the conceptualization and execution of the firm’s POS system and the development of a SaaS model pricing structure that has become an industry standard. Earlier in his career, Mr. Kirk held various executive positions with PayNet Transactions where he managed the sale and execution of direct sales of POS solutions, credit card processing and onsite managed services for sport franchise merchandising operations. In an operations role at PayNet, Mr. Kirk directed onsite support staff and inventory management team for major events including the US Open Tennis tournaments, NFL Superbowl, and All-star games for the NHL and NBA. Mr. Kirk studied at California State University.

We Enable Global Commerce!

Driving transactions through all channels


Our Services
Our solution doesn't fit all. All the flexibility you need to keep up with your customers.


Accept payments anytime, anywhere. Our Mobile Payments app is available for most devices.


Cloud-based solutions that are built to increase productivity and enhance revenue for our clients and partners.


From product reviews and recommendation engines to wish lists and product comparisons we turn lookers into buyers.


We make it easy to monitor your business metrics, engage with your customers, and compare your business to competitors, all in one dashboard.


We stand apart with value-added options

Global End-to-End Processing

We create and delver innovative, end-to-end payment solutions to enable commerce around the world with focus on emerging markets.

  • Electronic commerce
  • Mobile Payments ("mPOS")
  • Point of Sale ("POS") solutions
  • Loyalty and rewards programs
  • Credit scoring and risk management
  • Business analytics and reporting
  • Value-added services
  • Advanced security solutions

Rated #1 by Inc. 500 Magazine

Payment Acceptance Made Easy

We leverage our unparalleled product portfolio and expertise to deliver solutions that drive our customers' revenue and profitability.

  • Award-winning payment solutions
  • Fastest growing company in America (2012, Inc. 500)
  • We create value for our customers in everything we do
  • Customized payment acceptance solutions for SMB

Pay for services by SMS, WAP or Phone

Mobile Billing and Payments

With TOT Money, customers can charge their purchases directly to their mobile bill using just their mobile number. No credit cards, No bank accounts.

  • One-click payment with real-time transaction confirmation
  • Single interface to various mobile operators
  • Support for one-time, subscription and recurring billing
  • Multi-channel support: P-SMS, WAP, Phone, Web
  • Visual POS System

    Aptito POS solution includes everything that your business needs to streamline its operations.

  • Mobile Ordering

    Allow your customers to order directly from their mobile devices. Works seamless with Aptito mPOS.

  • Digital Menus

    Order and pay directly from the menu, contact waiter or recommend dishes to social network.

  • tot group
  • unified payments
  • tot money
  • aptito

Our Partners
We have established a broad range of global partnerships designed to meet the needs of our diverse customer base.


Net Element NASDAQ:NETE is a global technology-driven group specializing in electronic commerce and mobile payments. The company owns and operates a mobile payments company, TOT Money, as well as several popular content monetization verticals. Together with its subsidiaries, Net Element enables ecommerce and content-management companies to monetize their assets in ecommerce and mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the company for continued growth. The company has U.S. headquarters in Miami and international headquarters in Moscow.

Net Element is seeking a creative Senior level UI Artist to join our UI team.

Duties & Responsibilities:

  • Maintains a consistent art style throughout the entire project interface;
  • Works closely with design and technology teams to conceptualize and prototype interface functionality, look and feel;
  • Creates conceptual wireframes, user flow diagrams, and high-fidelity prototypes to solidify design direction and plans;
  • Identifies priorities and gaps in current designs, and contributes/iterates creative solutions;
  • Provides artwork to support team-wide project communication and vision;
  • Communicates designs in a technical manner for programmer implementation;
  • Creates mock-ups using Photoshop or Flash;
  • Leads the Iterative process with team to perfect the UI design;
  • Defines visual and art standards/systems for the UI and ensures all creative material is consistent.


  • Significant UI design experience is required;
  • Excellent graphic design skills;
  • Advanced knowledge of Photoshop;
  • Knowledge of Flash and 3D programs (Max or Maya) is a plus;
  • Ability to create art assets (especially icons) matching existing art styles.

Education and Experience:

  • Bachelor’s degree in Arts, Graphic Arts, or related field is required;
  • At least 5 years of UI experience and graphic design skills with a strong portfolio demonstrating these skills.

If you feel you meet the qualifications above, please submit your cover letter, resume, and salary expectations to Jobs@Netelement.com.

Net Element, Inc. is an Equal Opportunity Employer.

Net Element NASDAQ:NETE is a global technology-driven group specializing in electronic commerce and mobile payments. The company owns and operates a mobile payments company, TOT Money, as well as several popular content monetization verticals. Together with its subsidiaries, Net Element enables ecommerce and content-management companies to monetize their assets in ecommerce and mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the company for continued growth. The company has U.S. headquarters in Miami and international headquarters in Moscow.

Net Element, Inc., a technology company that creates and incubates leading Internet portals in diversified markets such as film, music, legal, medical, dating, and motorsports, is seeking a self-starting, energetic individual to join our team as a Communication Manager in our growing organization. This position will be located in our Miami, Florida office.

The primary role of the IT System Administrator is to assist in managing the information technology (IT) information security infrastructure.

Review applications and services process for compliance with security policies and standards.

Duties & Responsibilities:

  • Work with other groups on projects to ensure appropriate security measures;
  • Monitor the network infrastructure, as well as capacity planning;
  • Analyze security logs with appropriate follow-up of any anomalies. Recommend and implement changes in the way access authority is issued;
  • Assist in the auditing and test of the IT disaster recovery procedures;
  • Evaluate and recommend security products for various platforms and initiatives;
  • Develop and write IT Risk Management procedures. Communicate security awareness to management and staff;
  • Assist internal and external audit teams in resolution of any outstanding security issues;
  • Ensure protection from virus; Denial of Service (DoS) attacks and network intrusion;
  • Security assessments including review of all environment initiatives for compliance to security policies, standards and practices;
  • Monitor industry security bulletins (i.e., SANS, CERT, etc.);
  • Monitor virus alerts;
  • Timely update of the operational systems, firewalls, anti-virus, and other software of the company’s servers, routers and firewalls;
  • Timely update of the operational systems and anti-virus software of the company employees PCs and laptops;

Job Requirements:

  • At least seven years experience in systems and network security;
  • University degree in computer science preferred;
  • Understanding of networking and Internet security, network concepts and protocols;
  • Excellent written and oral communication, organizational, project management, analytical and problem solving skills;
  • Familiarity with security technology tools, such as Checkpoint, ISS, NFR, COPS, tripwire, TCP wrapper, strobe, and Satan; also, NT/Unix environment, Lotus Notes, VPN, SSL, Internet/intranet technologies, firewalls, DMZ, Certification Authority, Single Sign on security monitoring, Directory Services, Cryptography and Public Key Infrastructure;
  • Working knowledge of TCP/IP, DNS, SMTP, FTP, LDAP, HTTP and SSL;
  • Security impact on application development coding and product integration i.e. (Visual Basic, Access, JAVA, XML, iOS etc);
  • Working knowledge of database security i.e. (Oracle, DB2, UDB, SQL server);
  • Familiarity with regulatory and industry security (PCI DSS) requirements;
  • AS/400 security preferred but not required;
  • Familiarity with back up systems;
  • Ability to work simultaneously on multiple projects;

If you feel you meet the qualifications above, please submit your cover letter, resume, and salary expectations to Jobs@Netelement.com.

Net Element, Inc. is an Equal Opportunity Employer.

Net Element NASDAQ:NETE is a global technology-driven group specializing in electronic commerce and mobile payments. The company owns and operates a mobile payments company, TOT Money, as well as several popular content monetization verticals. Together with its subsidiaries, Net Element enables ecommerce and content-management companies to monetize their assets in ecommerce and mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the company for continued growth. The company has U.S. headquarters in Miami and international headquarters in Moscow.

The VP of Sales leads and manages the optimization of the company’s marketing and sales. The VP of Sales is an executive who applies previous expertise in revenue generation and leads the go to market strategy for generating more revenue. This position will constantly surface critical prospects, create sales opportunities, and deliver the road-map for the sales cycle. This leader will evaluate and establish goals, measure results and optimize performance.

Duties & Responsibilities:

  • Create and implement the sales and marketing plan to create demand and achieve business objectives;
  • Building relationships with key marketing and media decision makers within agencies, brands and other prospective client organizations;
  • Managing the entire sales cycle from initiating contact through closing and building an ongoing and escalating relationship with clients;
  • Participate in top management decision making across the entire business system and to help create and execute a powerful value proposition;
  • Monitor revenue pipelines of each revenue stream to determine level of risk to obtaining desired goals. Suggest alternatives and options to executive staff lower risk and accelerate revenue;
  • Create and implement marketing initiatives that support the business plan;
  • Work with prospective clients to develop creative branded and sponsorship solutions;
  • Recruit and manage a diverse sales and licensing organization supporting business objectives;
  • Join the executive team and helps craft the Company’s strategies;
  • Present to investors and board of directors as required;


  • Bachelor’s degree in Business Administration or related degree, MBA preferred;
  • 10+ years of sales experience in online media, IP licensing, digital marketing, with at least 5 years in a sales or marketing management position;
  • Demonstrated success in converting relationships into revenue;
  • Technology, media and online marketing experience a plus;
  • Experience presenting at Board level with confidence and poise;
  • Strong influencing skills and the ability to interface effectively with multiple levels of management, ranging from senior corporate executives to other critical levels of product management and business operations;
  • Proven track record of increasing revenue and sales productivity;
  • Proven track record of scaling sales organizations and revenue numbers to high levels of success;
  • Confident and capable, a self-starter with minimal need for direction;
  • Intellectually robust and agile with the ability to make quick decisions when required;
  • Understands the demands of a public, emerging growth company;
  • The ability to build an effective sales and licensing team including determine the best organizational structure; identifying; attracting and inspiring top talent; and, constructing a highly motivating reward structure;
  • The proven ability to manage revenue per the business plan;
  • Strong written and verbal presentation skills are essential;
  • Self-confidence matched with a willingness to collaborate and successfully engage with colleagues;
  • Advanced ability to generate/edit Word, Excel, PowerPoint presentations from CRM management systems;

If you feel you meet the qualifications above, please submit your cover letter, resume, and salary expectations to Jobs@Netelement.com.

Net Element, Inc. is an Equal Opportunity Employer.

Get in Touch With Us

Stay Connected! You can connect with Net Element through a variety of our online social media tools.