Helping attorneys and potential clients find each other.
Today, there are over one million practicing attorneys in the United States. Approximately 74 percent of these attorneys are in private practice, and of those, 70 percent are in law firms of ten lawyers or less. Like any business, these attorneys are looking for cost-effective ways to reach potential clients. We estimate that attorneys spent $6 billion in TV, radio, outdoor and online media to advertise their legal services last year. Most attorneys, however, limit their advertising to the yellow pages phone book. In response to this trend, we are poised to launch a site that reinvents how attorneys connect with the public and drive traffic to their practices.
Enter Net Element. We're developing a revolutionary attorney network that will connect our users with great legal advice with one click of the mouse. Attorneys who become members will be able to advertise directly to people who are interested in hiring an attorney within the same geographic area. Our concept will allow attorneys to leverage their advertising budgets and serves to "level the playing field" for small law firms and solo practitioners. They'll be able to brand themselves as experts in their fields to reach a wide audience of potential clients previously only attainable through expensive traditional advertising campaigns, while still adhering to Bar Associations ethical guidelines and restrictions.