Oct 30, 2013

Net Element's TOT Group Expands to Ukraine

Launch of TOT Group Ukraine Will Focus on Value-Added Transaction Services in This Growing Region

Current Investor Presentation

MIAMI, Oct. 30, 2013 (GLOBE NEWSWIRE) -- Net Element International (Nasdaq:NETE), a technology-driven group specializing in mobile payments and value-added transactional services in emerging countries and in the United States of America, is pleased to announce the expansion of its TOT Group subsidiary into the Ukraine region. TOT Group will offer its client-base innovative solutions in mobile payments and transactional services to clients in the Ukraine region.

TOT Group is a multinational mobile payments and transaction processing holding company that provides a vast range of flexible online and offline payment solutions. Clients include wireless carriers, content providers and merchants.  TOT Group creates and delivers innovative, end-to-end payment solutions to enable commerce around the world with focus on emerging markets.  TOT Group and its subsidiaries offer innovative technologies which allow its merchants to streamline their payments resources including processing of electronic payments at the point-of-sale ("POS"), processing mobile commerce transactions, managing merchant terminals and providing information management services.

Commenting on the launch of the new enterprise, Oleg Firer, Net Element's chief executive officer said, "The expansion into Ukraine comes at an opportunistic time. The e-commerce sector of the Ukrainian economy reached $1.6 billion in 2012, which represents a 45% increase over the previous year and an almost 300% increase from over 4 years ago. The e-commerce sector is the fastest-growing segment of the Ukrainian economy."

Konstantin Zaripov, CEO of TOT Group Russia and General Director of CIS and Emerging Markets added, "Our technological assets, combined with our intimate knowledge of the region makes this extension a logical next step in expanding the footprint of TOT Group's brands."

Earlier this month, TOT Platform was launched in Russia in partnership with PAY.ON, the world's leading operator of multi-channel payment infrastructure systems. TOT Platform is a transaction processing platform that complies with security standards and requirements applicable to the international payments market. TOT Platform is expanding into the Ukraine as well and will be the first offering of its kind in the region and will allow Net Element's subsidiary TOT Group to offer its client-base innovative solutions in mobile payments and transactional services.

About Net Element International (NASDAQ: NETE)    

Net Element International (Nasdaq:NETE) is a global technology-driven group specializing in mobile payments and value-added transactional services. The company owns and operates a global mobile payments and transaction processing provider, TOT Group. TOT Group companies include Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012, Aptito, a next generation cloud-based point of sale payments platform, and TOT Money, which has a leading position in Russia and has been ranked as the #1 SMS content provider by Beeline, Russia's second largest telecommunications operator. Together with its subsidiaries, Net Element International enables ecommerce and adds value to mobile commerce environments. Its global development centers and high-level business relationships in the United States, Russia and Commonwealth of Independent States strategically position the company for continued growth. The company has U.S. headquarters in Miami and international headquarters in Moscow. More information is available at www.netelement.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements contained in this press release that are not statements of historical fact may be deemed forward-looking statements. Words such as "will," "may," "could," "should," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," "potential," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, the extent of business services and transactional solutions, if any, that are successfully conducted or launched in the Ukraine whether via the TOT Platform or otherwise; the extent that the launch of the enterprise in the Ukraine region and the expansion of its use in that region of the TOT Platform enhances or expands its global reach; the extent of the services and products offered in the Ukraine and the timing of the launch of the enterprise; and whether Net Element International or its business continues to grow. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements, many of which are generally outside the control of Net Element International and are difficult to predict. Examples of such risks and uncertainties include, but are not limited to: (i) Net Element International's ability (or inability) to obtain additional financing in sufficient amounts or on acceptable terms when needed; (ii) Net Element International's ability to maintain existing, and secure additional, contracts with users of its payment processing services; (iii) Net Element International's ability to successfully expand in existing markets and enter new markets; (iv) Net Element International's ability to successfully manage and integrate any acquisitions of or joint ventures with businesses, solutions or technologies; (v) unanticipated operating costs, transaction costs and actual or contingent liabilities; (vi) the ability to attract and retain qualified employees and key personnel; (vii) adverse effects of increased competition on Net Element International's business; (viii) changes in government licensing and regulation that may adversely affect Net Element International's business; (ix) the risk that changes in consumer behavior could adversely affect Net Element International's business; (x) Net Element International's ability to protect its intellectual property; and (xi) local, industry and general business and economic conditions. Additional factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements can be found in the most recent annual report on Form 10-K and the subsequently filed quarterly reports on Form 10-Q and current reports on Form 8-K filed by Net Element International with the Securities and Exchange Commission. Net Element International anticipates that subsequent events and developments may cause its plans, intentions and expectations to change. Net Element International assumes no obligation, and it specifically disclaims any intention or obligation, to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.


         Dan Bruck


         (305) 507-8808

Source: Net Element International

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